Project 3: Type & Hierarchy | Type Specimen Poster (24.02.2021) Introduction The aim of this project is to create a type specimen poster through analysing qualities such as: gestalt, scale, rhythm, line spacing, indentation, colour, tone, value, texture, and position, as well as researching its history and the significance of its form. The typeface I will be focusing on is: Avenir. Exercise 1: Typographic Voice